Real Estate Web Searches Climb 253% in Four Years as 90% of Homebuyers Use Internet as Primary Research

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Posted To: MND NewsWire

Home-shopping consumers are not only exponentially increasing their reliance on the Internet but are also developing distinct patterns for using it in their housing searches. Google and the National Association of Realtors® recently completed a joint study on how and how much prospective buyers use the various digital options, publishing the results in The Digital House Hunt: Consumer and Market Trends in Real Estate. That shopping is no longer about showing up in a store or a broker's office or open house to get information is something Google calls the Zero Moment of Truth or ZMOT. Google says "the sales funnel isn't really a funnel anymore," instead there is a generation that does its homework ahead of time. They shop in traditional ways; watching or reading ads, walk into stores to...(read more)

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Source: http://www.mortgagenewsdaily.com/01072013_home_buying_behaviors.asp

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